thea & her things

Photo Danja Barber Photography

Photo Danja Barber Photography


Thea Larsen hosts western lifestyle platforms that are equal parts aspiration and action. Dedicated to connecting with women, both personally and professionally, to be inspired and encouraged to tenaciously pursue a life that makes you irrevocably confident by mastering it all – fashion, family, friends, home, career … ALL of it.

In these spaces she shares her adventures in attempting to conquer life’s dynamic roles and seasons as a ranch wife, mama and boss lady. She is committed to the belief that we can do all the things, never settle and still love the imperfect everydays (and ourselves!), along the way.

You can find Thea wrangling cows, babies and boss lady ambitions out on the ranch in the Sandhills of Nebraska. Chasing her Happily Ever After with husband Jesse, two tiny cowboys, Oliver (3 years) and Elliot (1 year), and a motley crew of critters. A rescue dog named Rooster, her “good” horse Teddy, a mess of colts that need a few wet saddle blankets and a herd of black Angus cattle.

A bit of a wandering gypsy, having followed her career from her hometown in Northern Idaho through New Mexico and Colorado before landing in the breathtaking Sandhills of Nebraska. Thea grew up among the tall pines and deep lakes just south of Canada in the Idaho Panhandle. A hometown experience that she considered “small,” prior to taking up her current residence in rural Nebraska where she is now living the ultimate ranch wife life in the middle of nowhere.

From preschool through high school, Thea spent the majority of her time in the saddle. In constant pursuit of Hereford calves, banty hens and the next adventure on her family’s small ranch. She frequently travels to Wyoming, Colorado, Texas, and New Mexico to visit friends, speak at events, indulge in meals she doesn’t have to cook herself and cheer her husband on at team ropings.

Thea’s professional career has included positions from event coordinator to CEO and she holds degrees in both Business and Journalism. She has managed successful teams in rodeo and event production, sponsorship programming and non-profit management; and racked up more than ten years of marketing, event and executive leadership experience prior to striking out on her own.


Thea’s foray into the digital space, blogging, and social media isn’t something new. She’s been going strong since she made her first Twitter bestie in 2008. Feeling her creative spirit a little under-nurished by the administrative duties that demanded the majority of her attention while serving as CEO of the United Way of New Mexico, she leveraged the surge of organic growth on social media at that time into a little side-hustle. Launching a small women’s western lifestyle publication in 2011 with a few talented ladies online, she discovered the power of social platforms as a way to authentically connect. A revelation that sparked a love for turning online acquaintances into real life friendships, and she’s been blissfully internetting ever since.

Currently, Thea is the lady behind the screen of two separate women’s western lifestyle platforms, The Cowgirl Diaries and Women in Western. Both of which were founded in late 2014 as a way to connect with other women over all things western lifestyle: fashion, home, ranching and entrepreneurial endeavors. These platforms took root and quickly grew to audiences in the tens of thousands.

Photo by Danja Barber Photography

Photo by Danja Barber Photography

Recently she launched Thea Does The Things to document her everyday experiments, failures and general adventures while attempting to conquer a life that is #goals as ranch wife, cowboy mama and rural boss lady. Tenaciously applying the tactics and systems that served her well as a CEO, and documenting every mess along the way.

Thea is a pro at curating and creating beautiful, relatable content that engages with audiences across traditional, digital and social media - with a special love for Instagram, Facebook, Pinterest and Newsletters. If you’d like to work with her, check out the aptly titled “Work With Me” Page. Or just shoot an email to